For us makeup has always been a way of expression and a picker upper. However, for the longest time, we have found it challenging to find high performing yet skin-friendly makeup products. But we came across many others like us who want to explore the colorful world of makeup but are hesitant in doing so because of limited options of safe and skin friendly make up products in the Indian market. We realized there is a need and took upon this task of developing a cosmetic line that will bridge the gap between desirability and availability of credible and safe products, and thus gave birth to Echt Beauti. We offer safe, sustainable and organic beauty.