
About Us
Echt Beauti is India’s very own high-end, all-natural cosmetics brand owned by Sisterly Vision Private Limited. We have made a promise to ourselves to always follow ethical and sustainable practices that are reflected in all our products. All Echt Beauti products are 100% cruelty-free, harsh chemical compounds and made from ingredients extracted from plants grown and harvested organically. All our products are made in India and carefully formulated for the Indian skin. Start enjoying nature’s great gifts in the form of high-quality luxury cosmetics.
Our Founders

Surabhi Ganguly
Co-Founder & MD
Surabhi left a comfortable life in USA and returned to india in order to follow her passion and dream…….
Surabhi Ganguly ( Co-Founder & MD )
Surabhi left a comfortable life in USA and returned to india in order to follow her passion and dream. After years of experience in corporate America, she decided to embark on the entrepreneurial journey to create and establish a 'Made in India' Cosmetics brand. Passion for makeup, pride in her Indian heritage and a purpose to make cosmetics safe and sustainable motivates her on this journey.

Shweta Vashishtha
Co-Founder
With more than a decade of work experience, Shweta is a dedicated, result-driven and foresighted individual…….
Shweta Vashishtha ( Co-Founder )
With more than a decade of work experience, Shweta is a dedicated, result-driven and foresighted individual. She is the perfect embodiment of a self made, talented women professional. Her strong desire to give back to the society and a belief in the sustainable lifestyle played a crucial role not only in her entrepreneurial journey but also formed the founding principles of Echt Beauti.